MATERIA

New forms of creativity.

We are well aware that the most arduous challenge is that of identifying the harmony of shapes and characteristics that are able to come together for an original, exciting and long-lasting result. Materia was born from the mission to create products that unite innovative formulas with the highest functional performance required by hairdressers and an increasingly knowledgeable and demanding clientele. The products in the Materia brand aim to valorise in-salon service, revealing the talent of hairdressers by reaching promised results, while safeguarding safety for the final client.

Permanent Smoothing

Is a line made up of 3 PRODUCTS which has the function of SMOOTHING THE CURLY HAIR UP TO 3 MONTHS. If you do not wish to eliminate curly hair it can be also used only as ANTI-FRIZZ and DEEP RECONSTRUCTION simply changing the way you use it. Its effectiveness is the result of a careful research in the development of a formula that takes into account 3 fundamental factors:

1. The active substances: used in functional percentages in order to relax the curls and undulations, restructure and eliminate frizz, giving shine andsoftness to the hair. Contains: aminoacids, sericin, lactic acid, coconut oil.

2. The pH of the products: chosen in order to assist the ingredients: both in the initial phase of penetration to allow to work the formula and at the end ofthe work to seal the cuticle and cortex area.

3. The viscous texture allows a greater distribution and penetration of the product without being hindered by fatty substances. Leaves no heavy residue on the hair.

WHO IT IS DEDICATED TO

You can use it safely without Side Effects on: Natural, African, Colored, with Streaks, totally bleached, Permed, Frizzy Hair. Permanent smoothing treatment to materia but it can also be a powerful anti-frizz reconstruction treatment if you change the way you use it.

Two results, one product:

1. PERMANENT STRAIGHTENING
– RELAX AND STRAIGHTEN THE CURLS UP TO 3 MONTHS
– RECONSTRUCTS THE DAMAGED AREAS
– ELIMINATES FRIZZ
– MAKES THE HAIR SOFT AND BRIGHT
– INCREASES THE LENGTH OF COLOR SERVICES THAT WILL FOLLOW THE TREATMENT

2. ANTI-FRIZZ AND RECONSTRUCTION

– ELIMINATES FRIZZ
– RECONSTRUCTS THE STRUCTURE OF DAMAGED AREAS
– RETURNS SOFTNESS AND FLEXIBILITY
– INCREASES THE BRIGHT
– RETURNS THICKNESS AND BODY

Shampoo

Thanks to the alkaline pH 9.0 formula, it opens the cuticle of the hair and prepares it to absorb the Smoothing Ultra-Serum Materia . It is also able to cleanse the hair from residues and slag accumulated on the stem.

DOES NOT CONTAI N SLS, SLES AND FORMALDEIDE

Ultra-serum

It can smooth permanently and eliminate frizz. It is an extremely innovative product consisting of two patented raw materials that are intended to change in a stable manner the structure of hair from curly to straight respecting health and beauty.

DOES NOT CONTAI N FORMALDEIDE AND PARABENS

Conditioner

Seals perfecting the smoothing effect. It gives hair an extraordinary and long lasting brightness.

DOES NOT CONTAI N FORMALDEIDE AND PARABENS